6f7uGa68pjI
Source: https://www.youtube.com/watch?v=6f7uGa68pjI
[Music] hey guys Oscar here for another Grouch not a grouch calm please go check it out please please please go visit learn a little bit ask something and before we get into the video don’t forget I have my VIP group that is all about content and marketing you are invited and welcomed to join go to Nana garage comm /a VIP there’s a link takes you to the Facebook group that then that’s where we talk about content and this whole month we’re doing 30 days well I’m doing 30 days basically of implementing the 64 pieces of content idea from Gary Vaynerchuk and if you don’t know what that is I’ll tell you all about it in fact I have a video I’ll put the link down below as well but I wanted to talk about that the 64 pieces of content it is it’s been a challenge most definitely and Gary I’m calling you out on this you can’t do this and Gary I’m calling you out under this is not easy I’m not saying that it’s not possible it’s just not easy and the biggest objection people had when I posted about this on my Facebook group was the amount of stuff that people have in order to do this so you know Gary of course has a full team one or two camera guys that followed him around taking video and then there is also you know he has writers and copywriters graphic editors you know graphic designers and all that stuff but what is a little person like me or like you supposed to do to come up with 64 pieces of content well I’ve gotten up to about 25 to 30 in one day and I feel like if I really focus and I streamline my process I can easily get to 64 or more and for those of you that don’t know what what it actually means so if you think it’s 64 pieces of content and you’re a vlogger you may be thinking wow I have to make 64 videos no you don’t if you’re a blogger then you think wow I can’t write 64 blog posts in one day absolutely not and nobody is expecting you to do that I don’t even think Arianna Huffington did this at her top or even Perez Hilton or anybody they are the most prolific writers I mean 64 pieces of 64 blog posts would be impossible there’s no way there’s just no way that one person can crank out 64 blog posts in one day that are worth reading so I have seen bloggers that do four or five blog posts in one day that are pretty good because there’s just so much I some of the ideas and things they want to talk about that they just get down on the keyboard and crank him out here’s a few that here are a few of the lessons I’ve learned so far from creating content at scale you have to have a cornerstone idea a foundational topic for that day for the month for that week and that will allow you to then sprout off smaller pieces of content based on that that is a given you cannot talk about 64 different topics in one day and keep your head on straight you just can’t it’s not gonna happen I don’t recommend it let’s talk about the a video I made before the perfect blog post I made a video a live video with a client and a few people showed up to watch where it was how to create the perfect blog post with WordPress and Elementor Elementor is a plugin for wordpress that allows you to pretty much layout content in a visible manner it’s kind of like you would do like you would want it to be like you just drag-and-drop move things around well that’s one hour long video it took it was about an hour and 20 minutes when I recorded it it was hands-on so it was me being a practitioner practitioner it was just me being a practitioner and showing how to do what I’m doing so I had to prepare in the way that I would normally prepare and think well what am I going to teach this person how to do what they need to do and it ended up being a tutorial for anybody that’s using element or that wants to create an engaging blog post so that’s one hour long and it went on live on Facebook so that’s piece of content number one I downloaded that and reposted it in a couple different places each place that I post it to turns out to be another piece of content because there’s an entirely separate audience now from that video I have started slicing off bits and pieces of it some of them will go into Instagram as one minute videos that go into my timeline Instagram TV IG TV allows for 15 minute video clips so I’ve taken three of the one hour long video I’m thinking I made three smaller clips that will go into IG TV over the next week or two and in that case I keep revisiting older content that still has a value for today and I’m driving people to go back to see the main video if they want to but but I’m also at the same time showcasing my ability and my authority on the topic so from the from the video I have a blog post in the blog post I use my one of my favorite tools right now called otter and I transcribed the audio into a into the whole transcript and that transcript is now on the website so the website if you want to watch a video or kind of skim through it you can skim through it with a transcript as well and the transcript is also used for closed captioning so there’s a lot of ways to reutilize the content from the transcript now I can grab certain quotes or ideas that can then turn into blog posts and to instagram quotes stories or mini how-tos for example i’m gonna take that 10 that 1 hour long video and turn it into a 10 slide presentation that will go into instagram that’s a slideshow and we’re gonna i’m gonna post that up and that would be basically a tutorial on how to make the best blog post but it will be on an instagram story so those are 10 slides each one of those can then go into pinterest as a single piece of content and to say maybe a tutorial for wordpress pinboard i can also expand from 10 slides into maybe 15 and put him on SlideShare and put them on linkedin so valuable information for the context in which you’re going to present it and for that hour and a half that i spent creating that video live for an audience i’ve now derived so much more content out of it and at the end of the day i may create a hundred pieces of content just based on that and those pieces of content will live in perpetuity in different networks yes some networks are very what would you say transient or they disappear quickly for example Twitter if I were to post on Twitter to a twit the lifetime of a tweet maybe only a few hours maybe a couple of days and LinkedIn posts also maybe between a day to a couple of weeks but I SlideShare lives for a long time a Pinterest board lives for a long time YouTube video I could then in in three weeks I mean I could do it right now and just schedule it for later I could create a short version presentation of that video based on the slide shares on the ten slideshows and ten slides and can I just make a big circle if I add that to my blog post now that blog post has become richer and more value packed for the reader if a reader wants to come in and say well what’s this perfect block post that Oscars talking about oh Jesus tenth one hour I don’t an hour to watch this video I don’t even know if it’s any good oh but there’s a 90 second presentation let me watch that first oh here’s some cool quotes explaining a few of their things that are important okay you know what this is a good blog post that I should read and I’m gonna watch this whole video because I think I’m gonna get a lot of value out of it that’s the purpose of creating all this content it’s not just content for the sake of content you have to have a purpose so take one cornerstone piece of content and build around it since that video went up I’ve been creating other blog posts and other videos and other long format videos but I have to keep going back to extract more value out of that one video so that’s part of the process that Gary doesn’t talk about in his 64 pieces of content presentation it’s not like you’re gonna wake up one morning and think hey you know what I would come up with 64 ideas today and I need to do that because I got to do my 64 pieces of content no absolutely not you have to build up to it there’s no way about it unless you’ve already been building up a library of content in your head or you’ve been producing content not knowing that you could reuse it later or not even thinking about it you are going to have to build up to that and as you build up you’re going to learn the different networks and the nuances of each network and that will take some time so my whole purpose for 30-days is to get up to that point where I can do 40 50 70 pieces of content in one day and I’m gonna be showing you that so don’t forget to join my group guys I got to go for now but thank you so much for watching I appreciate your time and everything that you do to watch my videos if you like this please give it a like if you want to keep up with me please subscribe to the channel don’t forget to hit that Bell notification because otherwise YouTube won’t really show you and if you have any questions about this please let me know you can drop it down in the comments the channel the the group is not a gradual conference class for VIP talk to you later bye