BgqxJoy4Qdg
Source: https://www.youtube.com/watch?v=BgqxJoy4Qdg
you know what that would be like if if we were like kids and only wanted to eat candy and I literally walked in right now with a [ ] truck full of candy and you’d be like yo where else is there candy I’m like [ ] we can’t eat all this candy [Music] LinkedIn bro you need to make a hut you need to make 25 piece of content a day for LinkedIn specific when people think of salespeople as one thing versus a sales woman who happens to be a Falcons fan that’s a whole different you can my game is in perpetuity people like sales people and I’m like I’m gonna know they’re like how do I make a hundred pieces of content like okay well first of all there’s 50 states so there’s 50 hey Alabama hey sales people in Alabama it’s your boy that’s already 50 cuz I can promise you when you run ads against small businesses or sales organization in Alabama and it starts with what’s up Alabama that already does better than it says what’s up its your boy Gary I know it’s true you start then saying you said then do that piece of content when the Auburn Alabama game is going on and you make some sort of reference point that says if you’re an Auburn fan and leave a comment or if you’re a Bama fan leave a comment and LinkedIn whoever wins the game that person gets 10% off the other one gets to cry twice and so if you look at the collective reaction to that idea that’s why I win because I’m in the game of ideas and then just making [ ] LinkedIn is uncomfortably underpriced organic let alone paid you need to go if you made no content anywhere else which is so against my macro thesis but if you didn’t and you meet a hundred piece a day for LinkedIn that was specific to psychographic demographic location age gender sex you will win it’s really yeah I know it well and what’s really awesome for me is it’s gonna work good it’s kind of like believing that if you eat well and you workout every day you’ll look better I know you believe it I’m telling you to [ ] do it nothing meaning meaning you can’t imagine you know what that would be like if if we were like kids and only wanted to eat candy and I literally walked in right now with a [ ] truck full of candy and you’d be like yo where else is there candy I’m like [ ] we can’t eat all this candy that was that was the question yep yes a bring them value well like that’s a challenge too you know like that’s not so easy and then start correct and and start reading comments ask questions one of the things that very few people do is make content to ask questions I love that because then you get answers in the comments which then leads you to the next piece of content so much of my content is actually not made for any other thing than an insight to a hypothesis it’s how I got to all the content that I talked about today I there was no strategy session where I’m like I’m gonna make content about parenting that was a thing that happened out of making all the content that made me get to the realization of so many opportunities and vulnerabilities that’s why it resonates it the reason my content resonates is it comes from the community