F9ZPtKGc0n4
Source: https://www.youtube.com/watch?v=F9ZPtKGc0n4
this is a bookable summary of the book jab jab jab Right Hook by Gary vaynerchuk nowadays people scramble all over each other to scream as loudly as possible on social media they must think it’s the only way to get heard and spread the word about their product they’re wrong with billions of voices and Brands all clamoring for attention it’s easy to get lost in the shuffle but the truth is shouting louder isn’t the answer the key to standing out is knowing your story and presenting it in the best possible way on each social network in this book you’ll learn simple tricks and tips to help you cut through the noise and reach more people than you ever thought possible so sit back relax and get ready to take your social media game to the next level number one social media is essential for successful product marketing the widespread use of mobile phones has led to a significant increase in Social media usage in the US there’s around 325 million mobile phone subscriptions which is more than the population count in 2013 which was 316 million this indicated almost every person in the United States now owns a phone and most of them are also on social media the websites or applications that allow people to connect to network according to emarketer Market Research almost half of the time people spend on their phones is devoted to social media social media has changed our consumption habits it directly influences the way we spend our money one out of every four people uses social media to help them decide what to purchase furthermore social media is not limited to young people Baby Boomers recently increased their social media consumption by 42 percent in just one year while it’s normal for new forms of media to surpass old ones social media takeover has been significantly faster marketers must learn how to utilize these powerful new tools social media is an indispensable part of our Modern Age number two a great marketing campaign relies on its content what do these social changes mean for marketers in today’s digital age marketers must create compelling content that captivates Their audience and tells a story with so much competition on social media exceptional content is the key to standing out from the crowd successful marketing campaigns now require fresh content regularly which immerses customers in a Brand’s narrative this campaign leads to increased brand exposure and ideally sales although every company’s approach May differ there are some fundamental rules for creating exceptional content firstly it must not be intrusive or annoying but rather blend seamlessly into the consumer’s lifestyle anyone can avoid ads through DVRs Adblock mute buttons or simply fast scrolling marketing content has to be genuinely entertaining to catch the eye the content must also be informative and interactive without being overly demanding of the audience lastly effective content must be native to the platform it’s on fitting the format demographics and trends of that platform for example an unclear or low quality photo on Pinterest might flop but be a hit on Twitter if it’s posted with a witty caption for marketers to succeed in this ever-changing landscape shape they must understand the functions of various social networks to use them to their fullest potential if you’re learning something new from this video take a moment to like this video And subscribe to our channel for more videos number three if you want to maximize exposure on Facebook your content has to be outstanding Facebook provides an ideal platform for engaging with customers and its enormous user base with over a billion active users per month in 2012 makes it a constantly buzzing Hub of activity interestingly Facebook captures a significant proportion of the total web page views in the United States accounting for one-fifth of All Views compared to other advertising mediums like TV ads Facebook advertising is relatively inexpensive television and campaigns can cost between seven thousand and thirteen thousand dollars while Facebook ads cost between 50 cents and 1.50 per like and they’re interactive allowing for easy sharing among users despite these benefits advertising on Facebook presents some challenges as the platform is designed to prioritize user experience over advertising Facebook develops The Edge rank algorithm to address this issue every time a user does something on Facebook it’s recorded as a piece of information called an edge Edge rank keeps track of these and uses them to determine what should go into the news feed this means marketers have to create content that can generate more interaction or edges in short your content has to be great for Facebook advertising to be worth it number four Twitter can provide great brand exposure if used properly Twitter presents great opportunities for businesses but it’s often utilized inefficiently it can be another dream come true for marketers as it allows them to connect directly with consumers in 2021 Twitter had more than 100 million users in the United States and 500 million worldwide unlike Facebook pages Twitter profiles are almost entirely public making it easier for strangers to connect however reaching potential customers through Twitter can be challenging as their feeds are constantly inundated with tweets many of which are spontaneous conversations how then can marketers make their content stand out one good strategy to adopt is Trend jacking which involves capitalizing on a popular issue people are discussing trending topics which are the most talked about topics on Twitter are identified by mathematical algorithm and listed on the site additionally hashtags which Mark keywords and categorize tweets also offer good marketing opportunities however hashtags are often overused or misused with random or excessive humor or irony which can backfire and make a brand appear out of touch therefore it’s crucial to use hashtags that hit the right tone number five businesses still haven’t caught on to the marketing power of Pinterest any marketers targeting a female demographic would be crazy not to use Pinterest it’s a perfect social media platform for sales especially for women Pinterest provides virtual pin boards that people can Pin images to so companies can create virtual storefronts where each image links directly to their home site for for example a Tea Company could draw in Travelers by hosting a pin board for teacup spotted in the strangest places in the world Pinterest is massively underused by marketers a 2012 survey found that Pinterest users were 79 more likely to buy a product on Pinterest than on Facebook by 2012 the number of users had grown by 379 and by 2013 it had 48.7 million users Pinterest also has a large gender bias towards women females on the site outnumber males five to one and about half are mothers so it could be an ideal market for Home Goods or any other products targeted largely at women so why Arts businesses all over Pinterest well legal issues and business dogmatism are the main reasons Pinterest has done its best to make its terms of use more business friendly so copyright issues don’t seem to be a danger businesses just don’t want to put in the effort of expanding to a new platform in case it’s nothing but a fad thanks for watching we hope this video provided valuable insights and information for you Which social media platform do you use more often Facebook or Twitter let us know in the comment section below and if you learned something new from this video make sure you click the like button and subscribe to our channel for more videos thank you and until next time