K1Hmk0-LaUs
Source: https://www.youtube.com/watch?v=K1Hmk0-LaUs
without content you do not have a brand in this day and age because perception is everything we do look at your profiles and see how much content you have and see your numbers and determine if we’re going to do business with you or not um but this next one uh i think me me and moose were were texting well i text him about a strategy that i wanted to do he’s like this is funny i was going to text you this same video i said that’s good yo literally look at look at great minds look at i like great minds but um talking about content how do we go all in on our content should we should we not and we were watching an interview with garyvee and of course this is the man that talks all about content and so let’s see what he has to say what you’re doing by not going all at all in on content is leaving opportunity on the table it’s not that you’re gonna go out of business it’s that somebody sitting next to you’s cousin that’s in the same market as you is gonna pick up market share against you if they go into content when they’re not as good as you or if you’re really good you’re just leaving being double the size of your business [Music] well yeah the the one thing that i got from that and i think you might have said it either later on in that clip or i just kind of ran to it and it was this idea of you get to create the type of lifestyle that you want so if you’re happy with what you have and you’re not necessarily interested in having to sacrifice time away from your family from say your own well-being or whatever it is and you no longer want to be and hunt that hunt that grind that hustle that most people often have when they’re just getting started because they have nothing and quite frankly some of us can get a little comfortable when we start gaining some traction we’re like oh you know what this is kind of cool i actually don’t have to work as hard or i got a real loyal tribe that i don’t have to hustle for they’re there they trust me whatever i’m providing for them works the thing that that really clicked for me was he said well if you stop trying to become bigger what you have will eventually get smaller by all means that because things are constantly changing whatever you did today to be relevant is not going to work tomorrow right and i was like wow that’s the mentality of a lot of people it’s like they they call them you know some people are they have that hunter’s mentality or the the farmer’s mentality and or or actually no that is a better way to say it you have some of those people who are hunters like they wake up every day and they’re interested in trying to go get something new and then you have others with a farmer’s mentality who just want to stay and take care of what’s there and as they nurture that they know that it’ll continue to grow at a slower pace right but it’s a totally different mindset and it’s like wow you can lose to someone who’s not as good as you because you got comfortable taking care of what was working a month ago or a year ago or what what got you what you currently have so it definitely puts a little a little a little fire on to say no you you have to stay in the game be a minimum to at least stay at the level that you’re at you can’t just get to a level and expect to stay there by doing nothing you still have to keep some activity flowing yep i agree and how he explains it in that particular video makes it more easier than what people probably believe it’s like you may think that you have to create original content on all these different platforms every single day and he was like do you see me dancing do you see me doing any of those uh trends or anything like that no what he does is take his life and documents it and has somebody cut it up because everything that you do is content and so from a bare minimum going all in if let’s say well what we do with this podcast right um we’ll do a weekly podcast normally about an hour or so and then cut it up into 12 to 13 different things different pieces of content different types of content and that will take care of all week or so where people feel as if they have to create every single day and you don’t you have other things to do in life you’re we’re all content creators without necessarily being content creators because real life content creators love to create original content right where content created other content creators create content based off their life it’s not i am intentionally creating content for so and so and so and so in this platform and no this is what’s happening figure out how to format it to fit that platform and figure out how to format it to fit that platform and to have a consistent schedule over and over again right so you have to figure out what type of content creator you are i’m more of the original one moose is more of the document my life and we’re going to figure it out and cut it up for these platforms right either or is not wrong the point is to put out content and without i’m gonna say i’m gonna stress it maybe the title of this this uh podcast without content you do not have a brand in this day and age because we perception is everything we do look at your profiles and see how much content you have and see your numbers and determine if we’re going to do business with you or not we are and so we have to come up we first have to say yeah i’ma go all in with this digital uh life where i’m gonna go all in with content i just have to figure out if i’m the one that can do original content or i’m the one that is going to once a week at least record something that is going to be able to be documented for the rest of the week either or is great but figure out what you are and don’t feel pressured to do one to do both if you could great if you can’t that’s okay you just have to find your style of creating content and putting it out there because if not the your competitors are going to look better than you period and they probably are not they probably suck but they show up more they uh put out way more content than you which will then steer their thought process of is what you’re saying right or what they saying is right because they’re putting it out there more they’re doing a little bit more marketing they’re showing it in a different light all the time that the one or two times that you’re posting kind of gets drowned out out of the seven eight nine times a week they do it so you have to look at it like i’m not for me i’m not trying to get beat by people who don’t know more than me i’m not not at all now if you know more than me i can respect that right but i’m still going to probably put out more consistent content than those people who know more to me because the people who are even starting out have that same mentality of like yo i gotta i gotta put out a lot of content and somebody’s gonna catch on to it and they’re going to think i actually really know what i’m talking about over the real experts in this game so it and hence why we always had the conversation of is there like is there real experts out there or is it just because they know how to put more content out that’s where we are too but we we gotta play the game this is the digital game that we’re in it’s draining to some but if you understand how to play the game the rewards are so amazing yeah yeah yeah and it’s and it’s interesting because there’s so much so many of us that are still worried about how other people perceive us and when you listen to someone like gary talk he’s telling you that and for those of you who haven’t checked out that full interview at some point go check it out but he’s telling you that one of his main objectives is to make sure he doesn’t care who’s asking him the question he just wants his answer recorded and he wants to make sure everyone hears it on every platform yeah a lot of us are still so concerned about how other people perceive us that we’re thinking about wait well if i share with that is that too much am i posting too much will i run out of stuff well maybe i should just hold back and people who are winning i’m telling you are not having those thoughts how do i know because we’re seeing it as a matter of fact they’re coming out and telling you stop caring about what they think because you’re worried about something that honestly does not hold any value and even more importantly it’s not important people don’t care as much as you think they do right you’re so worried about what other people think and people don’t care about you as much as you think they do now if that doesn’t kick some sense into you at some point and say wow so what’s stopping my success is something that i believe in my head which is not even true at some point you got to wake up and say okay i’m crazy legit i’m crazy just accept that and do differently so yeah it always blows my mind how at the end of the day we’re still our own worst enemies because we come up with these things in our minds as to why we shouldn’t do it or that’s too much or people are not going to like us or they’re going to unfollow maybe they weren’t for you talk about it [Music]