NfP43Y3IlDM
Source: https://www.youtube.com/watch?v=NfP43Y3IlDM
so one of the most frequent questions I get is how do you grow your channel so fast in a few months you haven’t even posted that many videos and basically what I’m going to try to explain is the strategy for what makes you successful in social media and it’s called jab jab jab right hook which means give give give give and then ask and it’s actually a lot more like jab 20 times or 50 times or 100 times and then right hook and I think G would agree but that just doesn’t really make a good book title now you might be saying well who cares about what makes you grow in social media and the answer is basically everyone should if you’re an entrepreneur or connected to business in any way you better know how this works if you do anything creative you better know how to create a following if you want to know what makes people respond to you in the 21st century where the average person gets hundreds of people just like you shoved onto his computer screen you better understand this and basically if you plan on doing anything great today you better understand how social media works and that I hope includes everyone watching this so this video is all about strategy there are a million different tactics for example you might watch my richad Dad Poor Dad video and see that it’s titled how to get rich now under no circumstance would I want to name my video something so banale but that’s just what people search for and I just did a search for how to get rich which gets searched for all the time and my video came up first now there were also about 4 million other results so the 4 million people knew what to title their video but 99% of those videos will never get viewed so you can know every tactic there is which I would encourage you to learn about but if you don’t have the right strategy it’s all going to be useless so let me break down the strategy and I’m not doing this to be like oh look guys look how great my channel is or whatever I’m basically taking a step back and objectively analyzing why this particular channel has grown the way it has and why it’s going to be one of the most successful channels in the books and personal development niche so let’s get into it let’s say John and I both decide that we want to do a book review on The Seven Habits of Highly Effective People which is one of the most famous books in personal development and let’s say we also want to make some kind of a sale and let’s pick a pretty easy one which would be an affiliate sale so basically one of those Amazon links that you see under videos if you buy through the link you’re not paying any extra or anything but the person gets a commission from Amazon now now John and I both have a choice we can either sit down in front of the webcam and make a 2-minute video saying Hey guys this is a great book it will make you successful oh and there’s a link below if you want to buy it or we have another Choice buy audio equipment learn how to edit your sound buy animation software learn how to animate write a meaningful script that will actually teach people things combine that with 100 other steps I’m not mentioning and then ask is this actually going to help people all right so the difference between those two approaches is this the first one takes about 2 minutes the second one can take weeks and months to research and it can take you 20 hours to animate just one video when you’re starting out now when people look at those two Alternatives guess what 99% of the people want to pick yes they want to pick the 2-minute option but here’s what that means you just picked an option where you give absolutely nothing and you ask for something so basically you just want to walk into the ring right hook and then come out and if you know anything about boxing that’s not really how it works so as soon as you do that you end up in the 99% of the people who end up on the 100th page of YouTube and whose video will never be viewed again if you search for The Seven Habits of Highly Effective People which is one of the most searched books the first two videos will be by fight mediocrity why because it’s the result of what I’m talking about right now so let’s look at it from the viewers perspective I’m on YouTube because I want to learn something and I just watched a 2in video that told me this is a great book it will make you successful buy it through my link below so I basically wasn’t given anything it’s actually worse because you just wasted my time and now you’re asking me to do something for you so I’m going to have a reaction like yeah no thanks I’m going to exit you out and never watch anything from you ever again now let’s take a look at this channel I just watched eight videos in a row that I learned a lot from I’m starting to love the channel and I want to see more videos in the future and let’s say I also decide I want to buy Gary’s book if there’s an affiliate link below why wouldn’t I buy through the link and support the channel now here’s the thing I don’t even have affiliate links on my channel but if I did put them up people would buy through them why because if I’ve been given 10 videos that let’s say I really enjoyed and learned from I’m much more likely to respond to being asked for something this is why not a day goes by when I don’t get an email from someone saying hey I just watched your videos and loved them I want to buy the book but I can’t find the affiliate links on your channel I really want to support your channel that right there is where you want to be you want to do well today that is the kind of reputation you should be building you want to be giving so much that when you do ask for something people almost feel bad to not help you out we got this whole thing upside down and this is honestly more of a life lesson than a social media lesson and it boils down to this if you want to do really well in life if you want to really stand out stop asking for everyone can ask for something and they do but how many people try to actually give something I get a 100 emails a day and 99 of them ask for something just one person offers to give something that is actually valuable just one you want to do well you want to stand out be that one person seriously be that one person yes you’ll get stuff back this isn’t some Zen lesson you don’t want to hear about but give a 100 times and then ask and you’ll be amazed at how well people respond and like I said this is more of a life lesson but it’s just so much worse with social media and here’s why when I was a kid my friends didn’t come up to me and say hey my aunt has an old fridge and wants a nicer one do you want to donate why because you’re going to feel like an idiot you’re going to feel uncomfortable asking that but hey it’s the 21st century just put it on gofund me drop it on Facebook no problem you’re so detached that it doesn’t make you feel bad but here’s the thing there’s an actual person behind that computer screen there are a hundred other people asking him to fund them every day like it’s so bad today that you could have a horrible form of cancer and a person will look at your sick pictures and it won’t face him at all he sees something like that a 100 times a day and is just desensitized now if you think you’re going to sell your mediocre product in a market like that by doing what everyone else is doing you have to be out of your mind again you want to do well in life you want to stand out don’t be a guy asking for a new fridge now a few days ago I created a Twitter for fight mediocrity and I followed Gary and I wanted to follow a bunch of other authors that I like now remember these are authors that have best-selling books pretty smart people and I take a look at their Twitter and it sucks it’s not doing well so I take a look at their tweets and it’s like tweets every two weeks saying something like buy my book here or giving a speech here so buy tickets here it was seriously like right hook right hook right hook forever of course their Twitter isn’t doing well and I didn’t want to follow them either how do you give value in 140 characters I remember I followed Gary and one of his recent tweets literally said hope you guys have an awesome day that’s it or something like that now pretty simple right but even that is a form of giving he’s giving you positive emotions when he does that and gives you something in another 99 tweets and then he asks for something yes you start to want to give back so again remember you need to jab a lot before you right hook everyone’s asking for stuff you don’t stand out by being yet another person who asks for stuff you won’t even register on people’s Radars they’re completely desensitized to it you stand out by giving cuz no one’s doing it and you realize that the more you give the higher your chances of when you eventually ask people are going to reciprocate [Music]