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Source: https://www.youtube.com/watch?v=Qkhhu8k5eLk
Gary Vaynerchuk a motivational speaker a businessman who has given lot of positive and affirmative actions to the people in one of the advices which he has given on his Linden page is how to make 64 pieces of content in a day he has always believed that it’s important for you to reach out to the people make as many videos create content on daily basis which is not only going to make you a bigger person by profession but you’re also going to learn on the way so I’m going to take this challenge and I am going to explain this 64 pieces of content how to create it and I will tag this as said by Gary so that he also knows about this video I am a big fan of Gary and I’ve been following his videos his advices other than certain words which he uses everything seems to be quite fine and he what what he talks makes sense and that’s what resonates with people so if you’re planning to be relevant in business over the long term you need to consider putting out hundred pieces of content one hundred plus actually every single day now across seven to ten platforms that matter now what are these platforms Instagram Twitter LinkedIn tic toc Facebook snapchat YouTube now you may not be available or you may not have an account on all these platforms but if you don’t you are missing out big time on big opportunities so that’s why it’s important for you to be on all these social media platforms and give more exposure to your business the logos may change but the thesis doesn’t to really drive that point home and make sure people get it he made a video by just showing over his leg now the reason why people don’t make it because the over thing and over value the production of the message now this is what the major problem is whenever we try to make a video the first thing that comes to our mind is should we post it is the content which I’m putting in the video will be relevant to someone will people laugh on it will I be made a joke well in reality you could get an incredible amount of awareness impact and learning from a simple piece of content so the content which you’re making it’s not only for the people but also for you as a person so this is how it’s going to in this day Gary has broken down some of the examples of different types of content that we can create the platforms we can post them on an estimate of time it takes to make them and some performances stats how well they did on the other social channels so number one is tweets a single tweet is a piece of content it’s very easy to tweet it it takes 19 seconds but many of the times you may not be as fast as making a tweet or posting it quite often so if you don’t have lot of always start by engaging with other people to build your brand now 4,000 likes 1,000 retweets by Gary it’s definitely achievable because he has a huge fan base so number one piece of content is created on Twitter in total we have one piece of content that’s fine but whais Twitter is not the only place where your first piece of content can live it can live on other platforms as well what is that Instagram Wow so you can turn this tweet and you can put it on Instagram how you can do it take a screenshot crop it put it and you will get one thirty two thousand plus likes on Instagram this is for Gary so definitely the Instagram post will also garnered 132 likes on Instagram a tip notice how we cleaned up the Twitter screenshot yes I already told you about it you can crop and clean and just make the tweet only visible on Instagram time it takes 55 seconds we’re definitely you can do it platform you can post this on Instagram so that’s one piece of content so what Nick has done sorry Gary has done is he has just made it would tweet then he took a screenshot posted on on Instagram so Twitter Instagram 2 posts but keep in mind gap content needs to be contextual to the platform yes that is important you need to have relevance to whatever you are speaking or doing over any platform for example you can post an image on a Twitter like this however an Instagram you need to give a brief description so you can make a longer text which will add context to this picture however on this Twitter the images itself is self-explanatory so here’s how he thinks about posting a video on LinkedIn versus Instagram okay I made the move to censorship on LinkedIn oh yes definitely that’s a good thing which you have done Gary sometimes it’s good idea to post the same piece of content across different platforms so you’re not only giving more exposure but you don’t have to duplicate contact I mean the same content is getting shared on all the media platforms so that good thing for example I posted the same image on LinkedIn as I did on Instagram okay I posted the same video as I did on Facebook and Instagram but notice the subtle difference in copy okay so the the bigger point is it has to be contextual it has to have a relevance to the social media site on which you are posting your content referencing the platform you are posting on helps make you content more contextual and relevant okay I posted the same image on LinkedIn as Instagram because it was a personal picture that felt fun and authentic okay let’s get back to the deck now the third way to share your content is through memes a meme is a piece of content it’s a fun way to express what you are what you want to convey you can find a popular meme like this and put your image there so that we can people can relate to this mean to what you want to say and this is what the message you can express so this has to be very innovative I mean you need to think a lot before you do this kind of stuff but it’s good that we have an idea that this is something which can be done so that’s good definitely that will also get likes on Instagram you can if you have a Mac start by using double click on a photo and want to layer over trending mean using the preview app okay through different operating systems you can use different tools to make this meme look better in how you want to express it so how much time it takes two minutes 23 seconds you can post this on Twitter and Instagram that is two piece of content in total we have four pieces of content fourth is carousels inside slide deck okay a slight neck or carousel can be uploaded as a series of images on Instagram or as PDF on LinkedIn for a quicker turnaround the screenshot four to eight years for or to eight of your best posts on social okay and then upload carousel on Instagram that’s good way that’s not bad or as a full PDF on LinkedIn that’s two ways this is out of the deck which has been made this one is of carousel compliation or three different pictures okay time it takes to make around five minutes but it may vary platforms you can post this on as two pieces of content so in total till now we have six pieces of content we have to read sixty four pieces of content five is notes up notes up like any note app which you can use on your phone you can type anything which you feel express want to express or you want to recap the entire day you can just type it through your thoughts here you can also make a picture or draw them then screenshot and post it on Instagram oh wow that’s even much better so you are taking an image of the text which you typed on the notepad and you posted it as an image on Instagram that’s really nice it takes 49 seconds so you have created three piece of content you can share the same on Instagram LinkedIn and Facebook so in total nine pieces of content okay can we all just agree to excuse I don’t have a team but you okay six is smartphone camera now if you feel comfortable in front of camera your camera is the fastest and the easiest way to express yourself no matter what situation is where you you need you can often post videos randomly that’s okay so you can use that video to post on insta LinkedIn Facebook Twitter and YouTube that’s a five piece of content so it takes around two minutes to thirty seconds it depends in total we have fourteen pieces of content stir by now seventh option is live-streaming you can also livestream your videos or post podcast interviews with a guest these are the guests you can have your friends as your guests and you can talk about different topics so you can go live on Facebook YouTube Instagram and you can discuss share your opinion feedback thoughts on any topic you want it could be shared on LinkedIn Instagram YouTube Facebook Twitter again five pieces of content so it takes whatever time you want and total we have 19 pieces of content 8 these cartoons in drawings if you are more artistic you could create cartoons drawings or comics yes you can definitely do that pick one of your tweets that get more likes comments retweets than average then sketch an in cartoon using any digital drawing software or even a pen in a paper okay performs 500,000 views on LinkedIn that’s great platforms you can use it for four platforms that four piece of content there is a subtle difference or LinkedIn in Facebook these are contextual to the platform which will help with results now contextual to the platform relevance to the platform so what way in how this picture has been posted on LinkedIn and Facebook is important now since LinkedIn is a platform for basically seekers he had customized it in his own language in Facebook is all about friends family and having a good time connecting with people that’s the way he has expressed on Facebook that’s good you don’t even need to be artistic to create comics you can make your own comics like the way this has been done by Gary work he took a picture and posted a tweet change the quote and post around on the tweet that’s five pieces of content from a 17-second drawing okay back to the day time it takes to make very seventeen seconds to two hours in total we have 23 pieces of content that’s good nine videos slideshows okay now you can combine your pictures screenshot images cartoons quotes or anything else you created earlier onto a quick video slideshow around the theme that’s good you can navigate to the backend of your Facebook page and hit the multimedia option create a slideshow add two three to ten images and you can make it in a form of a read your comic strip once I posted on Facebook we downloaded the slideshow and a video to post on other platforms so you can download it and paste it to other platforms as well that’s very good way to express yourself that is for piece of content time it takes 63 seconds okay in total we have 27 pieces of content Dainius pictures I couldn’t be a bigger advocate of putting out content about yourself your hobbies and your interest it can separate you from other people in your space and share uniqueness no one is you that’s your biggest power they could be places you wizard funny moments or inside jokes with your followers older pictures or picture with partners customer clients oh you can also give a description so that it is more context and relevant that’s great so he has covered four pieces of content fruit for different platforms mm okay so they become super mundane and pose the same kind of pictures because they are feeding the algorithm so that’s what we need to see that you’re not doing the same thing again and again so if you have posted a picture of your friend and family and you’re getting good likes comments it’s not that you will always do that because that’ll become monotonous that will become seem doing the same work again and again okay I would rather have underperforming photos and mix it up because it gives me the potential to find an expeller of pictures that expand my audience okay that’s good stop fearing the algorithm time it takes to make one to two minutes in total we have 31 pieces of content 11 this videomicro content you can layer on titles captions to your videos to make it easier for people to consume and get wider reach oh this is very simple way to introduce your video or your content to the people that’s very very relevant the profile that makes the most consumer centric content wind your videos just be recorded with your phone camera or you can create micro content from long-form videos and livestreams for example these three Instagram clips how true get your dream internship it’s so good to - up not sure why you’re doing it we’re taking from the hour-long keynote okay okay so in order to make one our keynote more interesting relevant and subject to what the person wants to say in a particular situation you can take out the important pieces of video from a long video and post it in a different way for fast and easy video editing use popping by table or promo calm okay in subtle or rev.com captions performance it’s a good performance again for pieces of content it takes around 27 months in total till now we have created 35 pieces of contents the Nexus takes post text books essentially standalone status updates with no added images or videos okay it can be short codes or statements you feel strongly about or they can be longer from deepening on the platform for example I posted the same long form go to LinkedIn and Twitter okay but notice the contextual difference oh wow that’s cruel so on LinkedIn culture HR and on Twitter company culture I added a different hashtag on LinkedIn based on how many people were following the hashtag on the platform that’s great on this text post notice how the copies tailor to parents since Facebook has an older demographic Wow also an easy way to make you copy more contextual is by shouting out the platform itself and the copy like I did here what’s up Facebook you’re making it more relevant that’s really really nice way to interact and communicate with the target audience you can also make your copy contextual by referencing the date you are posting on the location you were targeting and more you can reach 3 pieces of content time it takes one to five you can always write something okay in total we have 38 pieces of content 30 days code graphics if you have design skills or a designer you are working with you can create design version of course you are passionate about you could layer it over a picture of yourself for branding okay or you could keep it even more simple with text on a white background with your logo okay that’s that’s really brilliant and a special hug there are a ton of free stock sites that you can use if you don’t have your own pictures that’s good for pieces of Ponton for platform cover date to 45 in minutes speed is greater than overthinking in total 42 pieces of content 14th way stories in second half stories are great fast way to produce any content every day you can promote your Instagram post in your stories with additional copy and context or Reapers repo pros on the first interactions that we have with your audience you could screenshot your instagram interaction tweets and more this is the performance and it’s quite good 22 seconds it takes 45 pieces of content we have created so far the 15 tears community-centric post if you have a following already you could connect them with each other through a community centered post introduce yourself to the community a community centered post is an image on a text post that invites people to jump in the comments by asking them a question which gets them to introduce themselves and interact with each other post like this can help generate deep engagement okay it has also quite a good reach you can reach out three pieces of platform takes less than five minutes 48 pieces of content 16 is commentary’s in addition to creating your own content you could layer your own quotes or points of views over trending content okay so anything which is training you can put your own captions and make yourself reach out to more people viral video people jumping into a pole okay and layer on instagrams logo above the drivers to make it relevant to my message this clip I added my face over someone walking alongside a line labeled align a sphere and I gave credit to the original clip in the copy you can also use video software to layer logos or make edits in the video or just leave it as it is the way okay platforms 333 minutes total 51 pieces of contents everything is podcast podcasting is powerful because you can repurpose it into multiple different types of content first you have got the podcast itself which is one piece of content you can also fill me podcast while you are recording it which would give you a video content as well your guest is another arbitrage oh if they could promote the content by on their channel and bring more awareness if you have the option you could also get your podcast transcribed by a writer and turn into a blog post a simple way to record a podcast is is an Apple app called anchor okay it allows you to record in publish podcast straight from your phone just navigate to the record screen and tap the button will start recording automatically once you have recording you can add your title description details and hit the publish button now that’s nice you can publish on all major podcasting channels directly through the app performance is good so twelve thousand views are linked in platforms it could be used as six time it takes to make around one hour to seminars in total we have 51 pieces of content 18s polls you can create polls on Facebook and ask people to choose between the two different options it could help you get more insight from the market when you are creating a post on your Facebook page had Depot’s as an option just add copy and a couple of options to choose between once you are done hit publish you can also create polls in Twitter okay then Instagram stories Reach is good three pieces of content into 42 seconds total 60 pieces of content 19 is tick-tock clip since tick-tock is still early it offers a lot of attention engagement for content rate is right now it’s time for writing this it if you make content contextual to the platform it can give you the opportunity to go from starting out with no audience to actually having one for example I took this Instagram graphic and turned it to no tick-tock clip by adding some design element and changing the copy that’s good I took this quote I layered over a viral clip and turn into a tick-tock clip by changing this is reform and context matters okay it makes it easy to share your videos on other platforms platforms you can use it for it’s for total number time it takes a free nine in total we have 64 pieces of content now you see how simple it is to get 60 plus pieces of content every day you could not you could do it in different ways 15 tweets 10 LinkedIn takes pose 7 Instagram pose Instagram stories Facebook story stick talk with your Instagram video cartoons memes pictures - eats quote text posts Instagram stories Facebook stories videos slideshows blog post link an article three steaks post to Instagram post commentary Instagram and Facebook stories podcast if you’re good in audio podcast post on Apple’s stitcher and SoundCloud live streaming x3 one blog post three poles 15 tweets 15 so I’m sorry’s 15 Facebook stories four code graphics - tick-tock bursts and three pictures or if you like editing with your live stream blog post linked in micro videos Instagram story snapchat oh that’s hello of options and that’s not all there and I so many other ways to make content and distributed but Gary shouldn’t I focus on making quality constantly make quantity to me the answer is always both but so many of you are not posting because of your own subjective opinion about your content and your way of thinking now about your audience actually create support so even though I believe creating qualities variables for success it is the quantity of execution that gives the opportunity to fight out what quality quality is now stop debating and go to make I’m sure this video would have been really liked by all of you thank you