Ulpy7Okz0wo
Source: https://www.youtube.com/watch?v=Ulpy7Okz0wo
[Music] really understanding that we talk a lot about content but nobody here including me with a humongous team and this is super important this is really what i wanted to start this talk with because i think it will help people me with a team of 20 putting out between 80 and 100 pieces of original content a day am grossly under performing in the amount of content i put out every day like to really set the tone for everybody the volume the sheer volume of content needed for every individual or business in this room to be successful in a 2019 environment is staggering and nobody’s really making the financial or mental or emotional investment into that level of content the amount of people that are super fined with putting out one or two pieces or three pieces a day on one platform are just leaving an enormous amount of opportunity on the table and so for me if there’s anything that i can get through today and there’ll be plenty of things i’ll try to get through but the sheer amount of content needed to take full advantage of this land grab is staggering my number one thesis is producing content at scale right now it is such an opportunity i i couldn’t you know i’m gonna beat this horse until not only is it dead but it’s buried and i throw a bomb on it you know this is this is the for everybody in here who’s nowhere close or not at where they want to be it is absolutely the most cost effective way to start the process to whatever you want it is about producing content producing content at scale for as many platforms as possible so many people in this room could have all the things that they wanted to happen on youtube and on instagram for the last three and a half years and has not happened actually happen if they get serious about tick tock for the next six months i come here to set a very simple framework content at scale i believe that every person in this room should produce 100 pieces of content for the internet every day yep a hundred i know and there’s people here to post like four times a week 100 a day now how does that come that comes in the form of 20 tweets that are just written words your thoughts your observations things you’ve seen things you care about your opinions about your business your industry your world four five six posts on main instagram accounts the best way to sell is to not sell the best way in the world to sell is to have people come to you instead of you going to them put out content write an article on medium six mistakes the superintendent makes then post it and then spend 100 bucks on amplifying the ad in milwaukee in that general area and i guarantee four superintendents and teachers will pass it on it’s put out content film court that stuff that you can film some of it will be private you can’t the answer dante the full answer is making content that’s a gateway drug to penetrate the decision makers in school systems i just think you have to put out content speed and volume speed and volume facebook speed and volume that is huge that is huge you have to have speed and you have to volume and the problem is most people struggle with both and that’s why most people aren’t successful i mean like like the reason you’re not breaking out is two of the pillars besides quality are speed and volume and the third one’s quality like that’s the formula the formula is speed quantity quantity and quality that’s it and the third one you can’t control like not everybody’s gonna be charismatic not everybody’s gonna be funny not everybody’s gonna be attractive but the other two you can if you break it and uh and i’m struggling with so many people are struggling without putting out compelling content or they’re half-assing it because they’re overthinking their content and then that means they’re slow