Y97j26OsclA
Source: https://www.youtube.com/watch?v=Y97j26OsclA
garyvee’s content model 86 pages of insanity um he’s a little bit uh given to hyperbole but his model for content marketing is really strong let’s take a look the content pyramid is what he talks about and here i’ve kind of listed it out as a pillar content which is documenting one long form piece on video or audio or written form something that’s bigger right and if it was a video for instance it might be a keynote speech that he might give at a convention it could be like 45 minutes or an hour long and then what he does is he creates short form pieces from that long-term effort so he repurposes that pillar content that he might put up on its own on youtube let’s say and have the whole thing he’ll also break it down and repurpose it into micro content and then he distributes it based on the social media platform or marketing platform that is appropriate so here’s a timeline of what you might do if you were in his marketing team so first you’d establish the pillar content that might be that long form piece you’d create the micro one micro content that could take a couple weeks you distribute it the key point here is that you listen to community insights after you first distribute it you look at the comments you get some qualitative analysis done on what people are saying about it because what you can find out is what people are interested in and from that you can create more content you can create memes you can create shorter videos you can create interviews with them about specific topics that people were excited about and then you distribute again so basically one of his key elements that he talks about is document don’t create people get caught up in making video especially they think they have to look good they’re all worried about it the truth is is that you just get going and start making that video or those blog posts or whatever you’re gonna end up doing and just just go for it people um aren’t so uh critical as one might think when we’re creating micro content we’re going to look at the specific platforms right so something you put on facebook is going to be very different than twitter just because of the limits of the platform instagram is going to be more visual obviously snap’s going to be different because it doesn’t last long linkedin’s more about jobs so what we do is we think about the platform that we’re creating content for and the micro content that we create might be several different types because of this so when we’re distributing it the pillar content could go to youtube especially a podcast and articles might end up on medium or in email or on linkedin because they’re more scholarly maybe right and then the micro content stories could be all over the place as well but in smaller doses so that’s i’m just trying to get you to think about that all right he also wants you to listen so getting the community insights and pivoting from there is an important part of the whole deal and here’s some content ideas based on that micro content that after you’ve heard the community insights that you might do