eqwKdUR_p-0
Source: https://www.youtube.com/watch?v=eqwKdUR_p-0
hello YouTube you’re watching a common least my name is Misha and today I’m gonna talk about garyvee content strategy and how we implement it in our e-commerce business we are in the warehouse right now of our e-commerce business where we do all fulfillment and logistics our webshop is specialized in martial arts products and to promote our online store and our store brand we have been using Gary V’s content strategy content model content deck if you don’t know Gary he’s an American entrepreneur originally from Belarus moved with his family to the United States and he built up his parents liquor store from a three to a sixty million dollar business and after that moved on to creating another company which does about two hundred million dollars in revenue vaynermedia he publicly shared his own content strategy or content deck which he uses for both his personal brand Gary Vee as well as for his clients of vaynermedia and we’ve been using the same model to build up our own social media for our e-commerce business so let me show you how we did that the name of our store is BGA fight here and what you see here is the basically Gary’s content deck written out for the way that we use it so what what Gary starts off with is peeler content which is a long-form piece of content that forms the base of your strategy so what we do we have our YouTube channel where we post relatively longer pieces of video like five to ten minutes which are posted on YouTube we could also do it on Facebook watch or Instagram TV we’re not doing that at the moment but that would be a really good idea for us and we embed that video on our blog our blog is on our e-commerce website webshop we rewrite the video into a written form into an article and we embed the video in that same article on that same page so there’s a bit of an interconnect between our blog and our YouTube channel as being the places for the pillar content now the pillar contents are the longer videos we split up into little smaller videos micro content which we post on our Facebook page or Instagram stories Instagram post and we also send them out through shorter newsletters email newsletters and these pieces of content are used to drive traffic towards the block towards the main video which is linked to our webshop so ultimately it creates traffic to to our product pages into our to our products on our webshop now we also use paid advertising on Facebook on Instagram which is also driven back to the blog article so there’s multiple directions our organic content and our paid content is both pushing towards the website towards the block towards the same pillar content and then what we do with the micro content once people start engaging interacting with the content leaving comments or or liking the posts we use that information to recreate more content more micro content and post that again so that we have community driven content that we also post on Facebook and Instagram and sometimes we send out another newsletter with with those pieces of content and this community driven a micro content also translates back to the pillar content so in future filler content production we keep that data into consideration like what did people like what did they respond and engage well with in order for us to decide what type of filler content we’re gonna create now this is maybe not exactly the way Gary explains it but for us we’ve been experimenting with this model and this is the way that works really well for us specifically for our e-commerce business what’s a little bit different from what Gary preaches promotes a lot he talks a lot about documenting versus creating content so the idea behind it is that you want to throw out a lot of content and then it’s much more work to create special content and to just document the process of what you’re doing in order to keep up with it with the tempo with the pace of creating all that content for us what we found out we sell products and our customers are interesting that in those products you want to buy that but they don’t seem to be extremely interested in the whole process behind this over that’s basically running an e-commerce company which for our customers which are martial arts practitioners that doesn’t seem to be super exciting you know running warehouse marketing office work just the daily work we do might be interesting for somebody like you watching right now but for our customers specifically we decided to create specific content for them instead of documenting what we do on a daily basis but we’re still working on ideas like setting up a flock with with martial artist and filming training to do more of a documenting style of accounting content production so this is how we implement Gary V’s content deck I hope this information has been useful to you so you can see how other companies are using it especially for an e-commerce specific environment I would love to hear in the comments below how you are using Gary V’s content deck or what you think about the video let me know thank you for watching and I’ll see you next time