gkeUCTASLHc
Source: https://www.youtube.com/watch?v=gkeUCTASLHc
you probably heard about the concept called content pyramid strategy so imagine a pyramid and why do people talk about it why is it so powerful that’s especially powerful for people who produce long-term content either podcasts or if you’re a speaker so if that’s you or if you know a speaker in healthcare industry please think about sharing this video with them here’s why content pyramid strategy solves a major problem let’s say you are the speaker and then you are on stage and then you have 100 people listening to your talk this is great but a lot of people are outside of this room and they never heard your talk so number one thing would be good to have somebody record it so if you have somebody record the presentation that you are giving that’s already half of your success cuz you have that content in your content bucket to repurpose when you have a recording this is half of the success and here’s what can be done with this so imagine if this is a pyramid right so the long firm content would be your presentation which is right here on the bottom then from this content your social media team your video editing team can create topical videos that are going to be very specific about different parts of your talk because you have different sections in your 90minut talk or whatever is the duration then you can have even a little bit closer to the top you can have reels which are shorter approximately 30 seconds to 60 seconds would probably be ideal for you clips that are serving as teasers for these videos and for the full long-term content and then on this tip of the pyramid the duration of the top if it’s a tip is zero so what can you have you can have images you can have images that also Market that podcast Market that talk Market the speech and uh this content pyramid strategy saves you as a speaker a lot of time because all you have to do is before you go on stage let somebody mic you up mic you up and then once you have that microphone all you do is you just do your thing normally but then you just watch all these clips on your social media and YouTube and you watch this content not only being repurposed but also resurfacing over time and 6 months later the people who attended the talk they see another one from the talk and they’re like oh my goodness yeah that was cool so it serves as a reminder but guess what more people were not in the room that were in the room so now all the people who did not have a pleasure to participate in the talk now they perceive you as a speaker as the authority and they know the value that you provide so again this is another strategy for you to capture the value that you provide and show it to people cuz they need to see it you’re awesome they need to see it they need to feel it they will connect with you now think about the impact of this think about ways to multiply yourself and have another opportunity and really unlimited opportunities to package what you with the value that you showed to people and then show it to more people multiple times over this is a time-saving tool this is also a really convenient strategy cuz you don’t have to do anything else and then more people know about you [Music] oh