nhtXyu6sNpg

Source: https://www.youtube.com/watch?v=nhtXyu6sNpg

---

step one self-aware of how you’re best at creating content are you a writer are you audio are you video if your video it will always have the most upside just the truth movie actors are more famous than authors it’s just the way it works but if not don’t force it so is it written word audio or video step two scalable format you know when we do a q a show that’s scalable to me I can’t produce content I’m too busy but I can double bubble I can do something and put somebody on like I am right now I can get the content that’s how I feed my machine you know how do you a communicate B what’s the most scalable thing think back to what I did when nobody knew who I was what’s the most scalable thing I can do oh there’s a million Wines in the world I’ll never review them all and every day I can wake up and go downstairs because I have a liquor store and grab three bottles of wine and review that so I did it from day one a scalable thing I think q a so for me it would be first who am I I would say on video next I would go to how do I bring value everyone can bring value I really believe that every person listening right now does have strengths or at least our enthusiasts or opinionists a lot of time people want to be an expert they make pretend they’re an expert which is why they die on impact all those Caribbean Acres that you referenced earlier because they’re not actually marketing experts so why they’re losing they don’t know what the [ __ ] they’re talking about and so you figure out who you are you talk about what you know or what you like I’m trying to get a lot more people to think of themselves as enthusiasts instead of experts you could be a Jets Enthusiast you don’t have to know as much as I do about the Jets pure history just talk about liking it and you’re excited about you know whatever Zach Wilson’s this or Garrett Wilson that or Robert salad this