sxNb09EGErc
Source: https://www.youtube.com/watch?v=sxNb09EGErc
Hey there, boring threedimensional Gary. I just want to know two things. First of all, what are you going to do with yourself now that I’m taking over the show? You see that, Drock? I think I made him cry. But also, what are some of the biggest changes that have happened since I came out with my book, Jab, Jab, Jab, Right Hook? Great question. Great work.
Steve, why don’t you tell the story real quick on how this amazing cartoon came to fruition? Oh, I I tweeted something about an obscure video game from the ‘9s. Which one? A a game called The Neverhood. There’s a Kickstarter coming out called Armor Crog. And this random guy, this like random guy was just like, “Oh yeah, like I’m really excited for that to come out, too.” And we started going back and forth. And I followed him and all of a sudden he made one of these like random custom things and made a video saying, “Thanks for following me.” And I was like, “This is ridiculous. I dare you to make one of Gary.” And he did.
And we ended up going back and forth and he ended up asking a question. I mean, he jabbed you. He jabbed me. I love it. I love it. Do you know what chrono trigger is? Of course. Cool.
I just want to show you how uh um uh a lot of things have changed since Jab jab jab right hook. As a matter of fact, as I was writing it, the paid volume of importance on paid in Facebook was happening as jab jab jab right hook was being written and organic organic reach was dropping. I was like, “Oof.” And Instagram was becoming more obvious to me as a main play, which why I brought it to the front of the book. Um, you know, obviously Instagram now has paid right now. Pinterest, I think I understand better than I did when I wrote Jab Jabra Hook. I would have done more search engine process and understanding for Pinterest. Snapchat would have become an enormously important part of jab jab to jab right hook too. Snapchat would be at the forefront.
Uh, I would do more B2B stuff. I think I understand that better and would do more LinkedIn content. Uh YouTube wasn’t even a part of it. Um I probably would acknowledge it more and jam with it. So um Facebook has become even more important and more powerful. I would argue that Twitter’s become less powerful. Um um so yeah, I mean that’s the point, right? I try to write.
It’s funny. The new book that’s coming out March, Ask GaryVee, the book is probably going to be the most evergreen book. No, thank you. economy is an outrageously evergreen book, but uh Jab Jabra Hook and Crush It to a degree and thank you. I mean, all the books I write tend to have that 24 to 48-month life cycle and then I feel like they need updating and so I put out a lot of free content like I do here um to uh to make sure I’m I’m providing value. I I take an enormous responsibility for somebody who spent $15 to buy my book to bring them value. I do that by subsidizing a product like this for free forever. [Music]